Research
Anxiety Audit
A systematic review of anxiety to identify patterns and improvement opportunities.
Anxiety Audit is a systematic research practice for identifying where a product succeeds or fails at serving a job. Unlike ad-hoc feedback collection, Anxiety Audit follows a structured methodology to surface patterns across multiple users. It reveals hidden friction, missed jobs, and opportunities for improvement. Anxiety Audit is a core discipline of JTBD research because it transforms subjective experience into actionable product intelligence.