JTBD
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UX
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Get Started
JTBD 101
Start here. The 101 layer — what jobs-to-be-done means and why it changes how you build.
Finding the Job
How practitioners surface the actual job a customer is hiring a product to do.
First Five Minutes
The Sticky Product opener — what the first interaction needs to deliver.
Branding and Positioning
Positioning through a jobs lens — if the job is missing, so is your positioning.
Top Articles
Job Stories
Job stories give you a structured way to write what your customer is trying to get done — without locking in a solution.
Forces of Change
The Four Forces model: what pulls customers toward switching, and what holds them back.
Stickiness + Adoption
Why people keep using products — and what to instrument to measure it.
AI-Native UX Patterns
Patterns for AI products that earn the user's trust on the first try.