AI-Native JTBDUX
AI-Native JTBDUX
Most AI features get tried once and forgotten. Build the ones people pull up tomorrow — by designing for the job, not the model.
Most AI products get tried once and forgotten. Not because the model is weak — because the experience was designed around the feature, not the job. Copilots that don't know when to get out of the way. Autopilots that break trust at the first mistake. Wrappers that solve no real problem.
This book is the AI layer. Designing for trust, not just accuracy. Choosing the right autonomy level for the job. Building AI that people pull up tomorrow because it genuinely advances their progress — not because the demo was impressive.
Each article runs the same loop: name the AI trap, see the job it misses, design the partnership, measure the trust, keep the artifact. No model-worship, no hype cycles. Built to make AI products that last.
AI Changes the Way the Job is Done. You Need To Change the Way You Design for It.
AI doesn’t just speed up the job — it changes how the job gets done. Apply the lens before adding another copilot.
Then explore