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Foundations of JTBDUX
Discovery & Research
Adoption & Behavior
Strategy & Markets
AI-Native JTBDUX
JTBD for AI
AI Changes the Way the Job is Done. You Need To Change the Way You Design for It.
Helping Users Reach Their Future
Intent Recognition Is Job Recognition
The Identity Stakes That Decide Whether AI Gets Adopted
The Moment Your AI Stops Being a Tool and Starts Becoming Part of a Workflow
The Trust Equation: Why Smart Products Get Fired
Why AI Products Can Get Fired After One Embarrassing Mistake
Why Generalist Agents Fail and Specialists Win
AI-Native UX Patterns
How To Build AI People Actually Use
"Ask Me Anything" Is the Worst First Turn You Can Design
AI Trust & Partnership, for Designers
AI Trust & Partnership, for Executives
Designing AI That Users Can Defend
Designing the Wait: Using Friction to Build Trust in AI
Earning the Right Kind of Trust for Your AI in 30 Seconds
Is Your AI Chat Bot Doing a Real Job, Or Just Wasting Time?
Goldrush Intro
Product Teardowns
Fewer Hot Takes, More Action for Traction
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Goldrush Intro
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