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Foundations of JTBDUX
Discovery & Research
Adoption & Behavior
First Five Minutes
The First Baby Step Is the Whole Ballgame
Your New Users Are Judging You Before They Even Know It
Your Onboarding Reveals Whether the Job Is Real
Everyday Use
The First Fourteen: Where Sticky Products Are Born
Make Your AI Tool Indispensable by Day Fourteen
What If Your B2B App Was as Binge-able as a Netflix Series?
Win the Workflow Battle
Behavior Design Patterns
Your Product Is Useful. So Why Isn't Anyone Using It?
Aesthetic & Minimalist Design, for Designers
Aesthetic & Minimalist Design, for Executives
Consistency & Standards, for Designers
Consistency & Standards, for Executives
De-motivating Forces, for Designers
De-motivating Forces, for Executives
Error Prevention, for Designers
Error Prevention, for Executives
Flexibility & Efficiency, for Designers
Flexibility & Efficiency, for Executives
Give Your Users a Head Start (And Watch Them Finish)
Help & Documentation, for Designers
Help & Documentation, for Executives
Help Users Recognize & Recover From Errors, for Designers
Help Users Recognize & Recover From Errors, for Executives
How Duolingo Engineered 50 Million Daily Users, and the Backlash That Came With It
How To Grab (And Hold) Their Attention
Match System & Real World, for Designers
Match System & Real World, for Executives
Recognition Over Recall, for Designers
Recognition Over Recall, for Executives
The Forward Forces of Progress, for Designers
The Forward Forces of Progress, for Executives
Use Your Users' Impatience For Good
User Control & Freedom, for Designers
User Control & Freedom, for Executives
Visibility of System Status, for Designers
Visibility of System Status, For Executives
Your Users' Brains Are Working Against You
Your Users' Brains Won't Let Go of Unfinished Business. Use That.
Human Behavior Playbook
Your Product Makes Perfect Sense. Your Users' Brains Disagree.
The Decision Stage: Just One More Tab
The Evidence Was Right There. They Couldn't See It.
The Investment That Keeps You Stuck
The Pain That Drives Product Decisions
The Science of Engagement
Stickiness + Adoption
Metrics & Measurement
You're Measuring The Wrong Things. Let’s Fix That.
Activity Is Not Necessarily Progress
Is a Churn-pocalypse Lurking Inside Your “Healthy” Metrics?
Is Your Activation Rate Lying to You?
Stop Asking "Are You Satisfied?" Start Asking "Are You Making Progress?"
Time-to-Value Isn’t a Product Metric. It’s a Job Metric.
Strategy & Markets
AI-Native JTBDUX
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Stickiness + Adoption
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