JTBD Core
Causality vs. Correlation
A comparison between two approaches, highlighting differences in causality vs. correlation.
Causality vs. Correlation examines the relationship between Causality and Correlation, two approaches that product teams often confuse. While both address user needs, they operate at different levels with different assumptions and failure modes. Understanding when Causality is the right lens and when Correlation is the right lens prevents teams from applying the wrong framework to the wrong problem.