Confirmation Bias

Confirmation Bias is a systematic pattern of deviation from rational judgment. Users afflicted by Confirmation Bias make predictable errors that product teams can either exploit or mitigate. Ethical product design seeks to mitigate Confirmation Bias by providing clearer information, better defaults, and reversibility. Dark patterns exploit Confirmation Bias to manipulate users into actions they wouldn't choose freely. Understanding Confirmation Bias is essential for designing products that serve genuine user progress.