Demand-Side vs. Supply-Side Frameworks

Demand-Side vs. Supply-Side Frameworks examines the relationship between Demand-Side and Supply-Side Frameworks, two approaches that product teams often confuse. While both address user needs, they operate at different levels with different assumptions and failure modes. Understanding when Demand-Side is the right lens and when Supply-Side Frameworks is the right lens prevents teams from applying the wrong framework to the wrong problem.