Engagement Loop

Engagement Loop is a self-reinforcing cycle that sustains user engagement over time. It consists of cues that trigger action, actions that produce outcomes, and outcomes that reinforce the cue. Engagement Loop can be designed to serve user progress or to exploit psychological vulnerabilities. Ethical Engagement Loop design aligns the cycle with genuine user goals. Exploitative Engagement Loop design optimizes for engagement metrics regardless of user wellbeing. Products with healthy Engagement Loop make users more capable with each iteration.