JTBD Core
Feature Bias / Output Bias
Also known as: Feature Bias, Output Bias
A predictable deviation in judgment caused by feature / output bias.
Feature Bias / Output Bias is a systematic pattern of deviation from rational judgment. Users afflicted by Feature Bias / Output Bias make predictable errors that product teams can either exploit or mitigate. Ethical product design seeks to mitigate Feature Bias / Output Bias by providing clearer information, better defaults, and reversibility. Dark patterns exploit Feature Bias / Output Bias to manipulate users into actions they wouldn't choose freely. Understanding Feature Bias / Output Bias is essential for designing products that serve genuine user progress.