Forces of Change
Four Forces Equation
Also known as: Push + Pull > Habit + Anxiety
The threshold logic for behavior change and adoption.
Switching is likely when motivating forces outweigh resisting forces in the user’s lived context.
Also known as: Push + Pull > Habit + Anxiety
The threshold logic for behavior change and adoption.
Switching is likely when motivating forces outweigh resisting forces in the user’s lived context.