JTBD vs. Agile / Scrum

JTBD vs. Agile / Scrum examines the relationship between JTBD and Agile / Scrum, two approaches that product teams often confuse. While both address user needs, they operate at different levels with different assumptions and failure modes. Understanding when JTBD is the right lens and when Agile / Scrum is the right lens prevents teams from applying the wrong framework to the wrong problem.