Research
Pull Audit
A systematic review of pull to identify patterns and improvement opportunities.
Pull Audit is a systematic research practice for identifying where a product succeeds or fails at serving a job. Unlike ad-hoc feedback collection, Pull Audit follows a structured methodology to surface patterns across multiple users. It reveals hidden friction, missed jobs, and opportunities for improvement. Pull Audit is a core discipline of JTBD research because it transforms subjective experience into actionable product intelligence.