Research
Struggling Narrative
The story a user tells about their current pain, which reveals the push forces driving their search for change.
The struggling narrative is not a complaint—it's a causal chain. It starts with an event (the trigger), builds through accumulated friction (the push), and arrives at a moment of decision (the last straw). When users tell their struggling narrative, they reveal the real competitors (the workaround), the real anxieties (what if the new way is worse?), and the real criteria for success (what would 'better' actually look like?).