JTBD Core
Telescope vs. Microscope
A comparison between two approaches, highlighting differences in telescope vs. microscope.
Telescope vs. Microscope examines the relationship between Telescope and Microscope, two approaches that product teams often confuse. While both address user needs, they operate at different levels with different assumptions and failure modes. Understanding when Telescope is the right lens and when Microscope is the right lens prevents teams from applying the wrong framework to the wrong problem.