JTBD Core
The Feature Parity Trap
Copying competitor features without understanding the job progress they enable.
The feature parity trap is building features to match competitors rather than to win on outcomes. Parity is just the absence of an objection — it is not a reason to choose you. What creates competitive advantage is job completion superiority: when users can reliably make progress with you in the moments that matter. Chasing AI parity is no different from chasing any other parity.