Switching
The Firing Moment
The critical instant when firing occurs in a user's product journey.
Firing Moment is a critical inflection point in the user's product journey. It is not a gradual process but a discrete instant when something changes: a decision is made, a threshold is crossed, a force overwhelms the others. Understanding Firing Moment helps product teams design for the exact instant when intervention is most effective. Before Firing Moment, users may not be receptive to change. After Firing Moment, the window of influence narrows rapidly.