Adoption
The Framing Effect
A cognitive phenomenon where framing systematically influences perception or decision-making.
Framing Effect is a cognitive phenomenon identified in behavioral science that shapes how users perceive, remember, and decide. In product design, Framing Effect explains why users behave in ways that seem irrational from a purely functional perspective. Products that understand Framing Effect can design experiences that work with human psychology rather than against it. Products that ignore Framing Effect create friction, confusion, and abandonment. Framing Effect is one of many cognitive effects that form the behavioral substrate of JTBDUX thinking.