JTBD Core
The JTBD Lens
A key concept in the JTBDUX framework for understanding jtbd core.
That's the gap the JTBD lens fills — and in most cases, it fills it better than anything else in your toolkit by providing the one variable most other tools collapse: the user's situation and the progress they're trying to make right now. Without that variable, the rest of your tools are organizing work around a target you haven't actually found.