Measurement
Time-to-Outcome (TTO)
Also known as: TTO
A key concept in the JTBDUX framework for understanding measurement.
In JTBDUX, Time-to-Outcome (TTO) refers to a critical concept for understanding how users make progress, switch between solutions, and evaluate alternatives. It appears across 0 articles in the Knurture Protocol corpus, particularly in the context of measurement.