Forces of Change
Active Habit (Sunk Cost Lock-in)
Also known as: Active Habit, Sunk Cost Lock-in
Conscious resistance to change due to invested effort and identity.
In JTBDUX, Active Habit (Sunk Cost Lock-in) refers to a critical concept for understanding how users make progress, switch between solutions, and evaluate alternatives. It appears across 0 articles in the Knurture Protocol corpus, particularly in the context of forces of change.