JTBD Core
Lens vs. Framework
The distinction between using JTBD as a way of seeing (lens) versus a rigid methodology (framework).
A lens changes what you see; a framework tells you what to do. JTBD as a lens makes you notice struggling moments, workaround behavior, and progress gaps that other methods miss. JTBD as a framework becomes a checkbox exercise: did we write job stories? Did we map forces? Did we run switch interviews? The value is in the lens. The framework is scaffolding. Good teams keep the lens and adapt the scaffolding.