Adoption
Momentum Design
The critical instant when momentum design occurs in a user's product journey.
Momentum Design is a critical inflection point in the user's product journey. It is not a gradual process but a discrete instant when something changes: a decision is made, a threshold is crossed, a force overwhelms the others. Understanding Momentum Design helps product teams design for the exact instant when intervention is most effective. Before Momentum Design, users may not be receptive to change. After Momentum Design, the window of influence narrows rapidly.